Lighting Design & Technology Expo

Introduction

Lighting Design & Technology Expo is a specialized exhibition in Saudi Arabia showcasing lighting innovation, smart technologies and design solutions, connecting architects, designers, engineers and suppliers shaping future lighting.

Lighting Design & Technology Expo is a specialized exhibition in Saudi Arabia showcasing lighting innovation, smart technologies and design solutions, connecting architects, designers, engineers and suppliers shaping future lighting.

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Client

Lighting Design & Technology Expo

Industry

Event & Exhibitions

For Lighting Design & Technology Expo, we supported the launch of its first edition through a focused and agile social media approach. As a co-located show with INDEX Saudi Arabia, we aligned our strategy to complement the larger platform while establishing its own identity within the lighting and technology space.

Our scope included social media management, content creation and on ground coverage during the event. We developed lifestyle led content and team driven videos that introduced the show in a more engaging and accessible format, helping generate interest within a niche audience.

On site, we captured dynamic moments and real time updates that brought visibility to the show’s features and participation. Through consistent execution and creative storytelling, we successfully built initial awareness and momentum for the brand.

For Lighting Design & Technology Expo, we supported the launch of its first edition through a focused and agile social media approach. As a co-located show with INDEX Saudi Arabia, we aligned our strategy to complement the larger platform while establishing its own identity within the lighting and technology space.

Our scope included social media management, content creation and on ground coverage during the event. We developed lifestyle led content and team driven videos that introduced the show in a more engaging and accessible format, helping generate interest within a niche audience.

On site, we captured dynamic moments and real time updates that brought visibility to the show’s features and participation. Through consistent execution and creative storytelling, we successfully built initial awareness and momentum for the brand.

Goal

Support the launch of Lighting Design & Technology Expo as a distinct yet co-located show alongside INDEX through strategic content creation and social media management, building awareness and driving engagement for its first edition.

Results

Data below showcases onsite results only.

Impression: 91.93K | Reach: 52.8K | Engagement:19.8%

Average Instagram engagement sits near 0.5%–1%, with 3%+ widely regarded as strong.

Audience

Lighting designers, Architects, Developers, Contractors, Hospitality buyers, Engineers

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