For Mogao, we built the brand’s social media presence from the ground up, starting with only a logo and base colour palette. From there, we developed a comprehensive social media branding deck that defined typography, visual direction and an extended colour system, setting the tone for all future content.
We established a clear and consistent aesthetic that balanced a premium, classy look with vibrant elements through concept driven shoots, highlighting the freshness of ingredients and showcasing elements of the restaurant’s interiors to subtly reflect Asian culture and quality.
Our scope included end to end content production, from conceptual shoot planning and art direction to execution, editing and reel creation. In addition to digital content, we also designed key brand collaterals such as flyers and gift vouchers to maintain a cohesive brand experience across touchpoints.
We produced a range of visually engaging assets that positioned Mogao as a bold and contemporary Pan Asian destination. Alongside this, we supported the brand through targeted ad strategies, PR event coverage and activation based content including collaborations and seasonal campaigns. This approach helped establish Mogao as a distinctive and high recall dining brand in Dubai.
